Tennis Europe Teams Up with ATP Tour Sense Arena to Bring Virtual Reality Training to Junior Tennis Players Across Europe
TAMPA, Fla. and BASEL, Switzerland (October 12, 2023) – ATP Tour Sense Arena, the leading cognitive virtual reality tennis training platform, has been selected as the Official Virtual Reality Training Tool of Tennis Europe. Tennis Europe is the non-profit organization responsible for organizing European junior tennis, and has seen top players like Novak Djokovic, Carlos Alcaraz, Iga Swiatek, and Coco Gauff make their international debuts on its Junior Tour.
The partnership between Sense Arena and Tennis Europe highlights their joint commitment to developing the next generation of tennis stars. With this collaboration, Tennis Europe players will have access to the groundbreaking VR training platform, ATP Tour Sense Arena. This platform, operating via the Meta Quest, provides players with enhanced visualization tools aimed at improving mental aspects of the game such as focus, reaction, and anticipation. The goal is to help players make better decisions and enhance their confidence on the court.
“We are excited to work with Sense Arena and provide our Tennis Europe community with access to their world-class platform,” said Tennis Europe CEO Thomas Hammerl. “This partnership will enable us to continue shaping the future of tennis for players across Europe and give them opportunities to utilize next-generation tools to take their game to the next level.”
As part of the partnership, ATP Tour Sense Arena’s educational content and services will be featured on the Tennis Europe website and in the organization’s newsletter. Sense Arena will also be present at select Tennis Europe Junior Tour tournaments and the Annual General Meeting, where they will educate players, parents, and coaches about the benefits of VR training.
Sense Arena Vice President of Tennis, Yannick Yoshizawa, shared, “This partnership is a significant milestone for Sense Arena, as Tennis Europe has been at the forefront of growing the international game for young tennis players for nearly 50 years. Our technology will play a significant role in helping Tennis Europe’s members maximize their ability and contribute to the overall future success of European tennis on the global stage.”
ATP Tour Sense Arena is already the Official VR Tennis Training Tool of the ATP Tour and the Professional Tennis Registry. The platform is endorsed by Tennis Hall of Famer Martina Navratilova and used by top players like Jack Sock, Jennifer Brady, and many more.
To access ATP Tour Sense Arena, players can download the app from the Meta app store and subscribe at SenseArena.com/ATPTour.
About Sense Arena:
Sense Arena, headquartered in Prague, Czech Republic, is the world leader in virtual reality sports training. They provide state-of-the-art platforms for ice hockey and tennis players. The tennis platform, launched in November 2022, is backed by Martina Navratilova and used by numerous ATP and WTA pro players. Beyond tennis, Sense Arena is set to launch the NHL Sense Arena, the first interactive National Hockey League VR platform, in Fall 2023. For more information, visit SenseArena.com/ATPTour or follow @SenseArenaTennis on Instagram, Facebook, and TikTok.